About us

The DENT ESTET story began in 1999, when Dr. Oana Taban, CEO and founder, had the vision and courage to launch a unique concept on the Romanian dentistry market: premium treatments of the highest international standards and an overspecialized medical team, with the patient as its main focal point.

The DENT ESTET mission has always been to offer Romanian patients dental services of the highest caliber and using the latest innovations and technologies. Because of this, the business grew with each year and 20 years later, it came to dominate the Romanian dentistry market and gain the trust of over 80.000 patients. We took the responsibility of giving them back not only their smile, but also their self-esteem and the assurance of a well-made and long-lasting job.

„The patient’s well-being, not keeping track of all the numbers, is the most important thing for us. We have constantly invested in the latest technologies and brought innovation closer to our patients, all with a single purpose in mind: to offer unique experiences and treatments with a 100% success rate.”

Dr. Oana Taban, CEO & DENT ESTET Founder

From a vision in 1999 to market leaders, through the mathematics of smart investment

Wanting to get closer to the needs of the patients, Dr. Oana Taban put all her faith in the latest innovations and the continuous multidisciplinary improvement of the team. She made the right decisions at the right time and had the strength to follow her mission, without becoming tangled in what others were doing on the market.

Above all, the passion for this vocation reigned supreme, and DENT ESTET has managed to grow beautifully, thanks to brave and responsible decisions, made not by tracing the steps of the competition, but by following the wave of international development and with the desire to reach the goal set on day one: high-quality dentistry, according to Western standards.


Since 2016, a MedLife company

The recognition of our healthy values and responsibility has come in the form of a partnership with MedLife in 2016, which speaks volumes about our reputation, especially since DENT ESTET is the only company of dentistry services in the MedLife family.

As a result of this partnership, the DENT ESTET management team remained the same and even blossomed, the organizational culture of the group representing once again proof of stability and high-quality services.

Our partnership with MedLife has strengthened our patients’ trust in our services and, once again, confirmed our position as leaders on the Romanian market.


The evolution of the DENT ESTET clinics

  • 1999 – The first DENT ESTET clinic, which in 2007 became Green Dental, the first eco-friendly dental clinic in Romania.

  • 2003 – The second DENT ESTET clinic is opened, in an imposing building, easy to spot, thanks to its flowers on the balcony.

  • 2007 – The DENT ESTET headquarters takes residence on North Street.

  • 2008 – Founding of the biggest division of orthodontists in Romania: Advanced Orthodontic Division.

  • 2008 – The year in which we opened the first dental clinic in Eastern Europe, dedicated to children – DENT ESTET 4 KIDS.

  • 2010 – The launch of the educational program “Visiting Tooth Fairy” in the DENT ESTET 4 KIDS clinics, through which children in kindergarten and school could participate in workshops geared towards dental education.

  • 2011 – First Step to Excellence in Dentistry is launched, which is the first internship program in Romania dedicated to dental students.

  • 2012 – A new premiere in Romania: DENT ESTET 4 TEENS, the first dental clinic in Europe dedicated to teenagers.

  • 2012 – Founding of Implant and Esthetic Division, the biggest division of implantology and dental aesthetics in the country.

  • 2013 – The concept of dental services for children expands and the first clinic is opened in Timișoara.

  • 2014 – Thanks to the success of our special clinics among young people, 2014 coincided with the opening of the second DENT ESTET 4 KIDS clinic, in Bucharest.

  • 2016 – An important year in the history of DENT ESTET, which marked the inauguration of the ASPEN digital laboratory.

  • 2017 – DENT ESTET Primăverii is opened, the biggest digital dental clinic in our country, with certifications like Planmeca Digital Academy and Straumann Centre, the only one in Romania.

  • 2018 – Nation-wide expansion, through the launch of new clinics in Sibiu – one for adults and one for children.